Cynthia Hanson

Dr. Cindy Hanson, Associate Professor of Marketing, joined HPU in 2011 following a distinguished career as the Fred L. Proctor Senior Professor of Marketing at Greensboro College. Immediately upon her arrival, she made significant contributions to student learning in the classroom, utilizing her experience, knowledge, and talents. She teaches marketing principles classes and upper level classes including marketing communications, international marketing, and marketing management. Dr. Hanson is responsible for bringing compelling speakers from the marketing profession to campus and sponsoring marketing projects—from national case competitions to partnerships with local companies—that make the field come to life for her students. Recent marketing projects include a case competition featuring the Chevy Sonic and semester-long consulting assignments for Carson-Dellosa Publishing and Cheerwine.

以前曾担任大学商业部门的主席和商业部门的协调员，汉森博士被迅速分离为伯爵菲利普斯商业战略规划委员会和课程委员会的教师代表。过去和目前的HPU服务还包括学习委员会和招生委员会的保证。乐动ld20pro

Dr. Hanson’s research focuses on advertising and consumer behavior and includes topics such as:

• The Effect of Celebrity Status and Product/Endorser Fit on the Effectiveness of Athlete Endorsers
• Environmental Concern, Attitude toward Green Corporate Practices, and Green Consumer Behavior in the United States and Canada
• The Effect of Advertorial Format and Copy Length on Attitudes of Female and Male Audiences
• The Use of Advertorials in Women’s and Teens’ Fashion Magazines

她的研究已经出现在消费者研究，消费者事务杂志和美国营销协会和营销管理协会的出版物的进步。她被命名为营销学院学院学报院的编辑审查委员会。

Dr. Hanson earned her Ph.D. in Marketing from the University of Maryland, her MBA from the Fuqua School of Business at Duke University, and her Bachelor of Arts with Honors in Economics from the University of North Carolina at Chapel Hill.